How to Leverage Weather-Driven Demand Analytics for Reporting
Originally published by Planalytics’ partner, Clarkston Consulting
. . . According to the American Meteorological Society, over 3% of all retail sales are directly affected by changes in the weather, which translates to $1 trillion in today’s dollars.
For retailers, there’s no other external variable that influences consumer demand as frequently, directly, and meaningfully as a change in the weather. This article will focus on a critically important use case of weather analytics: reporting.
What is Reporting?
. . . Performance reporting is a consistent and critically important activity for all businesses, providing a benchmark against which goals and objectives can be measured. Weather-driven demand analytics enable businesses to get a true read on actual performance by understanding how, and how much, the weather influenced results.
Use Cases
There are several common use cases for weather-driven demand analytics in reporting, including:
- External Reporting . . .
- Internal Performance Analytics . . .
- Promotional Analysis . . .
- Sustainability Reporting . . .
Key Considerations
Clarkston experts Robin Dolan, Retail Operations, and Anand Nataraj, SAP Supply Chain, provide additional insight into what clients should think about as they incorporate weather-driven demand analytics into their reporting strategies. . . .
If you’re looking to implement or optimize your demand forecasting systems through the power of weather analytics, with a platform like Planalytics, Clarkston Consulting’s analytics and SAP teams can help. Contact our experts today to learn more.
Read entire content originally published by Planalytics’ partner, Clarkston Consulting